I am a content creator and social media strategist who currently resides in Dallas, Texas. My background goes far beyond content creation– I have worn many hats for years, and worked in the startup space in New York and San Francisco, working in industries ranging from food to tech. I am experienced in building out and executing brand creative strategies, and also an expert in building out e-commerce side of businesses. During my time working with startups, I was profiled in top media outlets, including Southern Living Magazine, The Dallas Morning News, Hello Pakistan, and more for all of the things that bring me joy. Fast forward to today, I am now a mother of 2 beautiful girls and loving it. I am working on expanding my own brand and working full-time as a successful content creator with a passion for travel. I’ve also illustrated a series of children’s books; as an immigrant, I wanted to create stories that make it easy for parents to teach their children Urdu, so we approached the creation of this collaborative series with my daughter, nephews and nieces in mind. Stick with me for all that is to come!